How much do Webflow developers make in 2023? And how to earn more

The world of web design is constantly evolving, and with the increasing demand for visually stunning websites that load quickly and efficiently, Webflow has emerged as a preferred platform for web developers.‍

But how much do Webflow developers make in 2023, and is it a lucrative career choice?

As a content management system (CMS), Webflow has become a popular choice among web developers for creating memorable and responsive websites. Its all-in-one design platform offers a visual tool that facilitates faster website development, bridging the gap between design and development.

Let's find out, how much can you expect to make as a Webflow developer in 2023 and how to make the most out of your skills.

Understanding Webflow development

Webflow is a powerful platform of services that combines the convenience of website builders like Squarespace and Wix with the functionality of content management systems like WordPress.

It allows skilled web developers to create visually appealing websites.

Its streamlined web development process enables front-end developers to expedite the delivery of designs to production, ensuring a seamless site connection.

In addition to facilitating content-centric designs, Webflow development is known for its versatility and effectiveness in combining visual design features with the flexibility of a CMS.

With a growing number of businesses utilizing Webflow, the salary for a Webflow designer is competitive, and the career provides the flexibility to work for a brand directly, for an agency or as a freelancer.

This makes Webflow development an attractive option for web developers looking to enhance their skill set and advance their careers.

The role of a Webflow developer

Webflow developers play a critical role in designing and developing websites using the Webflow tool.

They are responsible for creating responsive websites that adapt to different devices and screen sizes, ensuring a seamless user experience.

In addition, Webflow developers bridge the gap between design and development, improving workflows for better deliverables and higher complexity features.

To be successful as a Webflow developer, proficiency in Webflow development and design software such as Figma is essential if you want to provide design services.

Superior project management, communication, SEO and UX/UI design capabilities are also critical, along with an understanding of comprehensive web design techniques, website management, and A/B testing approaches.

As a result, Webflow developers are highly sought after by companies looking to create visually appealing websites that drive legitimate traffic and allow them to publish content.

Webflow developer salary: An in-depth analysis

Webflow developer salaries can range from $32k to $150k, with an international average salary of $66k, and senior designers earning over $120k.

Factors influencing salary include experience level, specialization, location and client base.

When compared to other web development roles, Webflow developers generally earn higher than web developers.

This is likely due to the increasing demand for Webflow developers in various industries, which is projected to rise in the years ahead.

Companies are increasingly in search of experienced Webflow developers to facilitate the development and ongoing maintenance of their websites, which creates numerous job opportunities and considerable future growth prospects.

In the following subsections, we'll break down Webflow developer salaries based on experience levels, offering insights into entry-level, mid-level, and senior-level Webflow developer earnings.

Entry-Level Webflow developer salaries

As of June 2023, the average annual salary for an entry-level Webflow Developer in the United States is $81,815.

In comparaison, the average salary for entry-level web designers is approximately $52,000 per year. The salary range typically falls between $45,000 and $62,000 per year.

Entry-level developers are expected to have a basic understanding of web development principles, including protecting websites from malicious bots.

Mid-Level Webflow developer salaries

Mid-level Webflow developers have an annual salary of $104,000 per year in the United-States, as of June 2023.

A mid-level Webflow developer typically earns a higher salary than front-end and back-end web development roles.

Job opportunities in various industries such as e-commerce, healthcare, and finance are available, and the demand for Webflow developers is projected to increase in the years ahead.

Senior-Level Webflow developer salaries

The average salary of a senior-level Webflow developer in the United States is reported to be $126,500 per year or $65 per hour for a 40-hour workweek.

In comparaison, a senior web designers earn an approximate average of $83,000 per year. The salary range typically falls between $59,000 and $117,000 per year.

Factors influencing Webflow developer salaries

As mentioned before, several factors influence Webflow developer salaries in 2023, including experience, skill level, location, industry trends, market conditions and demand for the skill.

Experience is a key factor in determining Webflow developer salaries; generally, the more experience a Webflow developer has, the higher their salary will be.

Similarly, developers with more advanced skills have higher salaries.

Location plays a vital role in determining Webflow developer salaries, with developers in metropolitan areas and tech hubs typically earning higher salaries.

Industry trends and demand for Webflow developers can also have a considerable effect on salaries.

If there is a high demand for Webflow developers, salaries are likely to be higher compared to a situation of low demand.

These are the five industries with the highest web designer salaries:

1. SaaS: $150,040
2. Fintech: $99,640
3. Computer systems design: $80,110
4. Advertising, public relations: $64,720
5. Retail (ecommerce): $61,860

Comparing Webflow developer salaries to other web development roles

When comparing the average Webflow developer salary and salaries to other web development roles, it's clear that Webflow developers generally earn more than their counterparts.

The average salary for a web developer in the USA in 2023 is estimated to be $82,171 per year, while freelance web developers typically earn between $20 and $45 per hour based on their level of expertise and experience.

Freelance Webflow developers have the potential to earn more money than salaried positions, as they can set their own rates, resulting in annual incomes ranging from 23k $ to 112k $.

This higher earning potential, combined with the flexibility and autonomy that freelancing offers, makes Webflow development an attractive career choice for many web developers.

Freelance vs. full-time Webflow developers

You might already asked yourself whether you should start as a freelance or apply for a job position as a web developer. Working arrangements and compensation are certainly different.

In the following subsections, we'll discuss the pros and cons of freelancing as a Webflow developer and offer tips for success in this career path.

Pros and Cons of Freelancing as a Webflow Developer

Freelancing as a Webflow developer in 2023 has its benefits and drawbacks.

Some of the advantages include flexibility, cost-effectiveness, and the ability to work remotely.

However, there are also challenges to take into account, such as finding clients, building a steady client base, and sustaining productivity outside of a traditional work setting.

Whether freelancing is suitable for you as a Webflow developer ultimately depends on your personal preferences.

But just remember that it’s not only about the good sides!

Tips for success as a freelance Webflow developer

To succeed as a freelance Webflow developer in 2023, it's essential you analyze the market and recognize areas where you can provide unique value.

Concentrate on honing skills that are in demand and that you enjoy working on. And most importantly, keep yourself updated with industry trends and leverage available online courses and tutorials.

Also do not hesitate to apply your acquired knowledge by working on projects and collaborating with other developers.

To assemble a robust portfolio as a freelance Webflow developer, it's essential to showcase your best work and emphasize the abilities you have to offer.

Include testimonials from clients and display any accolades or recognition you have obtained.

To network and stay informed of industry trends, join online communities, attend conferences and workshops, follow industry leaders, and read blogs and articles.

In our blog about webflow, SEO and the psychology of design, we share practical, actionable tips and tutorials to grow your skills fast. It's totally free!

If you do all of that, you should be fine as a Webflow developer.

What skills do you need to become a Webflow developer?

To start as a Webflow developper, it’s really recommended to be able to understand the basics of code like HTML, CSS, and JavaScript.

This will help you to understand better the Webflow interface and make it work the way you want to.

And of course, you must master how to use the Webflow designer to build the website of your dream. On Webflow university you can find a full course about the Webflow designer.

How to increase your earnings as a Webflow developer?

One way to increase your earnings as a Webflow developer is to increase your skills by learn coding languages and ****industry tools, such as HTML, CSS, JavaScript, Figma, Photoshop, Sketch and InDesign.

Gaining proficiency in these tools can help you deliver higher quality work and command higher rates for your services.

Here's a list of skills you can add to your arsenal to increase your value and thus the size of your projects and revenues:

• Understanding code (HTML, CSS, and JavaScript) to go beyond Webflow’s limitations
• Design Psychology for UX/UI designs that convert. If you want to learn the secrets of design psychology, we’ve build a list of 109 cognitive bias and design principle that affect users decisions. It’s completely free.
• SEO to build website that drive organic trafic
• Automation to reduce the time and effort spent on repetitive tasks
• Copywriting to write better website messages that convert
• Illustrating to enhance the messages and experience with beautiful images

Another strategy to consider is teaching web design, which could provide additional earning potential as a Webflow developer. By sharing your expertise with others and offering web design courses, you can supplement your income and establish yourself as an industry expert.

Additionally, if you are not already one, taking on freelance projects alongside your full-time job can help increase your earnings and expand your client base.

Job opportunities and future growth for Webflow developers

Webflow developers can anticipate a considerable number of job openings and a robust growth rate over the upcoming decade.

With an average growth rate of 5% for all occupations, web designers and developers can expect a projected growth rate of 23% from 2021 to 2031. This indicates a high demand for skilled Webflow developers who can create visually stunning, efficient websites.

With an estimated 21,800 annual job openings for web designers and developers over the next decade, Webflow developers have numerous opportunities to create and advance their careers.

The competitive salary and flexibility to work independently or establish an agency make Webflow development an attractive career choice for web developers looking to enhance their skill set and increase their earnings.

Wrapping up: The exciting future for Webflow developers

In conclusion, Webflow developers have a bright future ahead with high demand, competitive salaries, and numerous job opportunities.

Salaries for Webflow developers can range significantly, from about 32k to 150k, influenced by factors like experience, specialization, and your client base. So, whether you're considering freelancing or full-time work as a Webflow developer, the opportunities for growth and success are significant.

Whether you're considering a freelance or full-time career as a freelancer or a Webflow developer, the potential for growth and success is clear.

Stay up-to-date with industry trends, hone your skills, and create a solid portfolio, and you'll be well-equipped to thrive in the world of Webflow development and capitalize on the exciting opportunities that lie ahead.