Webflow 2023 pricing guide explained: Which plan to choose?

Having trouble understanding Webflow's pricing? No worries, you're not alone.

Webflow is good at making site creation intuitive, but that's not the case for its regularly changing prices. With 14 different plans to choose from, it's not always easy to decide which one is best for your project.

In this guide, we'll break down the different Webflow pricing plans from 2023, so you can make the choice that best suits your needs.

What are Webflow pricing?

Before going into detail, it's important to understand that Webflow plans are divided into two categories, each fulfilling a different function.

• Site plans: billed per site, sites plans enable you to connect a customized domain.
  
• Workspaces plans: workspaces for creating numerous collaborative Webflow projects.
  

These two categories have different pricing plans. Let's take a closer look to better understand them.

Webflow site plans

A sitemap lets you connect the Webflow site you've built to a custom domain. It also enables you to activate ecommerce functionalities.

This is an all-in-one hosting plan from Webflow, offering the following features:

• Integrated security and SSL
• Backups and version control
• Password protection
• Advanced SEO features
• Fast loading speed
• Form submission
• Content management system

If you don't take a sitemap, you can still publish your site on the Webflow domain: webflow.io.

You can also choose to export the code to host your site elsewhere.

Sitemaps are divided into two types: general sites and ecommerce sites. Let's take a look at each one in turn.

General sitemaps

General site plans are for all sites that don't require ecommerce functionality.

Such as :

• Showcase sites
• Blogs
• Forums
• Portfolios
• Media
• Corporate sites
• Member sites

Here are the four different site plans offered by Webflow:

The "Starter" site plan

The "Starter" plan is a free site plan, ideal for trying out and learning how to use Webflow.

It's not just a trial plan, which means you can use it for as long as you like.

Here's what you get with the "Starter" site plan:

• Publish this site to the webflow.io sub-domain (e.g. monsite.webflow.io).
• Up to 2 static pages.
• Up to 1,000 unique visits per month to your site.
• Up to 20 CMS collections (e.g.: blog, customer realization, etc.).
• Up to 30 dynamic fields per CMS collection.
• Up to 50 collection items (e.g. blog posts).
• Up to 50 form submissions.

The "Basic" site plan

The "Basic" plan is the best option for static websites that don't require a content management system. In fact, this plan does not include a CMS.

Pricing for the "Basic" plan is $14 if paid annually, or $18 if paid monthly.

Here's what you get with the "Basic" site plan:

• Custom domain from the provider of your choice.
• Up to 100 static pages.
• Up to 250,000 unique visits per month to your site.
• Up to 500 form submissions per month.

The "CMS" site plan

The "CMS" plan is, as the name suggests, ideal for content-driven sites such as blogs, news sites or any site that requires an intuitive, scalable content management system.

This plan costs $23 if paid annually, or $29 if paid monthly.

Here's what you'll get if you opt for the "CMS" site plan:

• Custom domain connection.
• Up to 100 static pages.
• Up to 250,000 unique visits per day to your site.
• Up to 20 CMS collections (e.g.: blog, customer realization, etc.).
• Up to 30 dynamic fields per CMS collection.
• Up to 2,000 collection items (e.g. blog posts).
• Up to 1,000 form submissions per month.
• 120 API requests per minute.
• Up to 3 teammates to invite to edit content in the Webflow editor interface.

The "Business" site plan

The "Business" plan is the equivalent of the "CMS" plan, but boosted. This plan is designed for larger sites that generate a lot of traffic.

This plan costs $39 if paid annually, or $49 if paid monthly.

Here's what you'll get if you opt for the "Business" site plan:

• Custom domain connection.
• Up to 100 static pages.
• Up to 300,000 unique visits per month to your site.
• Up to 40 CMS collections (e.g.: blog, customer realization, etc.).
• Up to 60 dynamic fields per CMS collection.
• Up to 10,000 collection items (e.g. blog posts).
• Up to 2,500 form submissions per month.
• 120 API requests per minute.
• Up to 10 teammates to invite to edit content in the Webflow editor interface.

The "Enterprise" site plan

The "Enterprise" plan allows you to customize the features of your plan to suit your needs. It also includes a number of additional support features, on top of everything in the "Business" plan.

Prices for the Enterprise plan are not shown. You'll need to contact the Webflow team for a quote tailored to your needs.

Here's what you'll unlock with the "Enterprise" site plan:

• Custom domain connection.
• Up to 100 static pages.
• Customized number of monthly visits.
• Up to 40 CMS collections (e.g. blog, customer realization, etc.).
• Up to 60 dynamic fields per CMS collection.
• Over 10,000 collection items (e.g. blog posts).
• Unlimited number of form submissions per month.
• Storage of form files.
• Customized API requests per minute.
• Custom number of content editors.
• Dedicated support from the Webflow team, including an account manager and technical specialist, with customized service agreements.
• Additional flexibility available by allowing you to connect custom SSL certificates.
• Customized, account-based billing that includes payment by alternative methods.
• Customized security headers for an extra layer of security.
• And much more...
• Most freelancers and small businesses will find everything they need in the "Basic" or "CMS" plans.

The "Business" plan will suit larger websites that produce a lot of content and generate a lot of traffic.

And the "Enterprise" plan is for you if you can't find what you're looking for in the previous plans. You'll be able to ask Webflow to provide you with a service tailored to your needs.

Ecommerce site plans

If you're launching an online store, you'll need essential functions that aren't included in general site plans. Like a shopping cart, checkout page or inventory and shipping management.

All Webflow ecommerce plans include :

• Personalized shopping cart and payment pages
• E-mail personalization
• Integrated CMS
• Payment collection via Stripe and PayPal
• Automatic tax calculation
• Social media marketing integration
• Google Shopping and Analytics integration
• Mailchimp integration
• Customized shipping rates
• Let's see what Webflow's three ecommerce plans offer in detail.

The "Standard" ecommerce site plan

The "Standard" ecommerce site plan is ideal for new stores with no more than 500 different products and less than $50,000 in sales per year.

For $29 if you pay annually or $42 if you pay monthly, you'll have access to all the features you need to grow your ecommerce business, such as:

• Personalized checkout
• Personalized shopping cart
• Custom product fields
• Personalized e-mails
• Integrated CMS for blogs

You'll also benefit from a host of payment-related features:

• Automatic tax calculation
• Payments with Stripe
• Apple Pay and online payments
• PayPal support
• Transaction fees for each successful payment made on your site are 2%.

You'll benefit from a range of marketing-related features, including:

• Facebook and Instagram integration
• Google Analytics integration
• Google Shopping integration
• MailChimp integration

Finally, you'll enjoy a number of management benefits:

• Manual configuration of shipping rules
• Up to 3 personal accounts, which means you can invite your colleagues or customers to help you manage your online store.
• Up to $50,000 in annual sales.

The "Plus" ecommerce site plan

For established online stores with annual sales of up to $200,000, the "Plus" plan is the solution.

For $74 if you pay annually or $84 if you pay monthly, the "Plus" plan offers you all the features of the "Standard" plan, but with clear advantages such as:

• No transaction fees in addition to payment processing fees.
• Up to 1,000 products in your online store.
• Up to 10 personal accounts, so you can invite colleagues or customers to help you manage your online store.
• Up to $200,000 in annual sales.
• More Webflow badge in e-mail footer

The "Advanced" ecommerce site plan

Finally, the "Advanced" ecommerce site plan is designed for companies with annual sales in excess of $200,000 and more than 3,000 products in their store.

For $212 if you pay annually or $235 if you pay monthly, the "Advanced" plan offers you all the features of the "Plus" plan, but with higher limits, such as:

• Over $200,000 in annual sales.
• Up to 3,000 products in your online store.
• Up to 15 personal accounts, so you can invite colleagues or customers to help you manage your online store.
• Webflow's tiered pricing is designed to meet the diverse needs of businesses.

Start-up online stores may not be able to afford the "Plus" or "Advanced" plans, but don't need all the advanced features offered in these plans to get started.

If you want to use Webflow on a long-term basis for your business and your customers, it's worth opting for the Site and Annual Account plans, which save you 30%.

Later in this guide, we'll help you decide which plan is best for you. But first, let's take a look at the "Workspace" account plans.

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Webflow Workspaces plans

To get started with Webflow, you need to create an account plan. There are three levels of account plans for in-house teams and two levels for freelancers and agencies. A free plan is also available for those who want to try Webflow without any obligation.

All account plans offer:

• Unlimited hosted projects
• Code-free interactions and animations
• Access to over 100 website templates (free and paid)
• 3D object manipulation
• Color palette
• Custom font downloads
• Flexbox
• Reusable components
• Personalized invoicing to customers

We'll now take a closer look at the different plans for in-house teams and freelancers and agencies.

Workspaces plans for in-house teams

If you're a company with a team of developers and designers who manage your website, and you'd like to explore Webflow's features, then read about the plans for in-house teams below.

The "Starter" account plan for in-house teams

Webflow's free "Starter" plan provides all the functionality you need to start building on Webflow, and requires no upfront payment or temporary trial period.

With the "Starter" plan, you can create up to two websites, but there are some limitations, such as the inability to export code or transfer sites to other Webflow accounts.

The "Core" account plan for in-house teams

The "Core" account plan costs $19 per user per month for annual billing and $28 per month for monthly billing.

It's designed for small teams who want greater control over their web design and development processes.

Here's what you'll get if you opt for this plan:

• 3 seats
• 10 unhosted sites
• Custom code
• Code export
• Billing authorizations

Account plan for internal "Growth" teams

If your team has big plans for the future and prospects for growth, this plan is ideal for you.

It costs $49 per seat per month if paid annually, but the cost rises to $60 if you opt for monthly billing.

Here's what you'll get with the "Growth" account plan:

• 10 seats
• Unlimited unhosted sites
• Custom code
• Code export
• Billing permissions
• Editing rights

Account plan for internal "Enterprise" teams

The Enterprise Plan has no fixed price and is designed for larger companies looking to maximize Webflow's potential and customize its features to align with their needs.

Each team member using this plan will have access to all the features listed in the standard team account plan, but further details are available by contacting Webflow direct.

The "Enterprise" account plan will give you access to:

• Unlimited number of seats
• Unlimited number of unhosted sites
• Custom code
• Code export
• Billing rights
• Publishing permissions
• Enhanced security and performance

Account plans for freelancers and agencies

Webflow's account plans include plans for freelancers and agencies, and we're now going to take a closer look at each of them.

These plans are ideal if you're building sites for your clients.

The Freelancer account plan

It's ideal for freelancers offering Webflow design and development services.

The freelance account plan is $16 per seat per month for annual billing and $24 per seat per month for monthly billing.

Here's what's included:

• Up to 3 seats (for freelancers building their own team)
• 10 unhosted sites on webflow.io
• Full CMS access for unhosted sites
• Free guest access to workspace (let your clients explore your work)

Agency account plan

The Agency Account Plan is designed for agencies that provide Webflow development services to their clients.

The cost is $35 per user per month for annual billing, or $42 per user per month for monthly billing.

Here's what you get:

• Up to 9 seats (for your team members)
• Unlimited number of sites not hosted on webflow.io
• Full CMS access for unhosted sites
• Free guest access to workspace (let your customers explore your work)
• Management of team publishing permissions

Which Webflow price plan is right for me?

Making the right choice of Webflow plan is important for you to have an optimal Webflow experience. The wrong choice of plan can limit you in your project, and that's not what you want.

After reviewing all the pricing plans available for Webflow, you may already have a clear idea of which plan or plans meet your needs. But to make sure you make the right choice, we can take a look at some typical use cases for each plan.

And if you still have any doubts, get in touch with us directly from the chat box on the bottom right.

Which site plan should I choose?

• The "Starter" site plan is for you if you want to try Webflow free of charge and create a simple site without a personalized domain name.
• The "Basic" site plan is for you if you want to create a simple, static website that doesn't require a CMS.
• The "CMS" site plan is for you if you need to publish a lot of content quickly from a dynamic template page.
• The "Business" site plan is for you if your site needs to welcome between 200,000 and 1,000,000 visitors per month.
• The "Enterprise" site plan is for you if the "Business" sitemap doesn't quite meet your needs and your Webflow needs to be adapted to your criteria.
• The "Standard" ecommerce site plan is for you if you have an online store generating up to $50,000 in annual sales. It's ideal if you're setting up a new online store.
• The "Plus" ecommerce site plan is for you if your online store generates between $50,000 and $200,000 in annual sales.
• The "Advanced" ecommerce site plan is for you if your online store generates over $200,000 in annual sales.

Which account plan should I choose?

• The "Starter" account plan for in-house teams is for you if you're just starting out with Webflow. It's ideal for learning for free.
• The "Core" account plan for in-house teams is for you if you're a small team of 3 and want to make Webflow your main site creation tool.
• The "Growth" internal team account plan is for you if you're a growing team of 9 people who want unlimited unhosted sites and advanced permissions.
• The "Enterprise" account plan for in-house teams is for you if you're an organization that needs security and scalability tailored to your needs.
• The "Freelancer" account plan for freelancers is for you if you manage few sites per month and work alone or up to 3.
• The "Agency" account plan is for you if you manage a lot of customers at the same time and up to 9 of you work on projects.

To conclude on Webflow prices

Webflow offers a variety of pricing plans to meet all your website creation needs.

Ranging from a totally free solution that lets you take Webflow in hand, to customized installations based on your most specific needs.

Webflow is often touted as an easier-to-use alternative to WordPress, enabling you to create scalable sites over the long term.

One big advantage is that Webflow plans are aimed at both end-users and freelancers/agencies.

Before deciding which price plan is right for you, take the time to define the budget you want to invest in your site, as well as your objectives.